LOST JOBS
You’re losing good jobs to competitors.
When your website feels less credible, clear, or trustworthy, prospects keep comparing—and a competitor gets the call.
Growth Marketingfor Local Businesses
Premium Website Design
Built to Drive
More Business.
Premium Websites Built
to Drive More Business.
We design conversion focused websites for service businesses, built around how customers think, search, and make decisions—so more of your traffic turns into calls, leads, and sales.
Built on data. Not guesswork.
- MoreLeads
- MoreCalls
- MoreBookings
✓ Personal Follow-Up
✓ No Obligation
✓ Confidential
$450M+
SaaS Experience
120+
Experiments
$3.3M
Landing Page
LOCAL
SEO / Search
Home Services
Roofing
HVAC
Plumbing
Home Remodel
Construction
Impact Windows
Pool Construction
Landscaping
Custom Homes
Kitchen Bath
Electrical
Mold Restoration
Med Spas
Cosmetic Dentistry
Implant Dentistry
Plastic Surgery
Medical Practices
Legal Services
Wealth Management
Financial Advisory
Luxury Realty
Yacht Marine
Solar
Foundation Repair
Estate Management
Commercial Cleaning
Orthodontics
THE PROBLEM WITH YOUR WEBSITEThe Problem
Roughly 95% to 98% of local visitors exit without calling or booking.Most local website traffic never becomes a lead.
Getting people to your website is only part of the job. What they understand,
trust and do next affects whether a visit becomes an inquiry.
From 1000 Visitors
985 Leave
15 Take Action
WHERE OPPORTUNITY LEAKSThe Solution
Most local website traffic never becomes a lead.Same traffic. Different results.
When a service-business website isn’t optimized for clarity, trust, and conversion, high-intent visitors leave before taking action.Many website visitors leave without taking action. We improve the experience between arrival and conversion - so more of your traffic turns into real leads and customers.
15 Take Action 1.5% of 1,000 visitors
65 Take Action 6.5% of 1,000 visitors
985of 1,000 visitors don’t call, book, or buy.
That’s 98.5% of potential customers leaving without taking action.
YOUR WEBSITE MIGHT BE THE REASON.
THE DIAGNOSIS
Getting customers to your website is only the first step.
We look at what happens next: what visitors understand, where they hesitate and how easily they can contact you. We consider the website alongside traffic quality, the offer and the way inquiries are handled.
WHAT YOUR WEBSITE MUST DO
Turn interest into
the next step.
At Crack The Grade (CTG) we help the right customers understand your business, decide whether you're a fit and get in touch.
THE COST OF A WEBSITE THAT DOESN’T CONVERT
4 ways your website may be costing you leads and customers.
People are finding you. The problem is what happens after they arrive.
FEWER CALLS
People visit. Your phone stays quiet.
If visitors don’t quickly see why they should choose you, they leave without calling, booking, or requesting a quote.
WASTED TRAFFIC
Before You Buy More Traffic.
Before buying more visits, find out whether the problem is traffic quality, the website or both.
WASTED SPEND
More marketing. Same results.
Paid and organic traffic mean little if your website isn’t converting that attention into business.
What you actually need
A website built around the business you want to win.
Clearer messaging. Relevant proof. Easier ways to contact you. We connect
the website experience to the actions that matter to your business.
More Relevant Calls
Make your services and contact options clear to people looking for what you offer.
Qualified Inquiries
Help customers understand the fit before they ask for a quote or a conversation.
Easier Booking
Reduce unnecessary steps between interest and a completed request.
Clearer Results
Understand which website actions are leading to useful business opportunities.
Research: 80% of customers surveyed said the experience a company provides matters as much as its products and services.
THE RESEARCH
80%
of customers surveyed said the experience a company provides matters as much as its products and services.
You work hard to deliver a good service. Your website should help customers feel confident choosing it.
Salesforce Research · 2023
About the research
Salesforce surveyed 11,000 consumers and 3,300 business buyers across 25 countries for the sixth edition of State of the Connected Customer.
What they found
Eighty percent said the experience a company provides is as important as its products and services.
What the number means
This finding concerns the overall experience with a company—not its website alone. It does not estimate how much a website change will improve conversions, leads or revenue.
Study details
Salesforce Research
State of the Connected Customer, sixth edition
Survey conducted May 3–July 14, 2023
Consumers and business buyers across 25 countries
WORKING WITH JOSEPH
What people say about working with Joseph.
A few perspectives from people who have hired or worked with Joseph across his career.
“His ability to take rough concepts and translate them into exactly what was required (or better than expected) is impressive. Joe listens, collaborates when necessary, and delivers.”
“What stood out most was his proactive mindset. Joseph came forward with insights and solutions that elevated the team’s work, collaborating seamlessly with our analytics group to drive smarter testing and measurable improvements in marketing performance.”
Services
Turn more of your online attention into business.
From design and search to conversion, we help customers find, understand and contact your business.
How CTG helps your website work harder.
Start with the problem that matters most. We connect strategy, design and measurement around what your business needs next.
Case Study
One landing page. Approximately $3.3 million in 12 months.
Lead capture increased by 84%, while units sold increased by 25%. Over the following 12 months, the page generated approximately $3.3 million in revenue.
Focus: Landing-page optimization and online sales
+84%Lead capture
+25%Units sold
Key takeawayThe $3.3 million represents revenue generated through the landing page during that 12-month period, not $3.3 million in incremental revenue attributed solely to the redesign.
Read the Case StudyPRIOR CAREER WORK · DENTALPLANS.COM
YOUR NEXT STEP
Let’s talk about
your website.
Share your details. We’ll review the information and follow up to learn what you want to improve or build.