AI Search
Visibility
Turn Your Website Into a Source of Calls, Leads & Sales
We redesign outdated websites for local businesses to help
more customers find you, trust you, and contact you.
✓ Free Website Audit
✓ No Obligation
✓ Confidential
Yacht Brokerage
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15+ YEARS OF DIGITAL GROWTH EXPERIENCE
Global CRO leadership for a $450M+ B2B SaaS company
$3.3MLanding page revenue
120+Experiments launched
+36%Revenue growth
−10%Paid CAC
Results achieved across in-house leadership and consulting engagements.
LOCAL GROWTH, BUILT INTO THE EXPERIENCE
More Calls. More Leads. More Business.
Your website should do more than look good. We redesign underperforming local business websites to improve conversion, Google visibility, reviews, and search presence—so more of the people looking for your services choose you.
You're already getting searched, visited, compared, and reviewed. We make sure you aren't losing those customers to competitors with a better online presence.
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Mobile
Credibility
Competitors
Trust
Book
Action
THE OPPORTUNITY
Turn more visitors into customers.
THE DIGITAL DECISION
They can find you online. The Question Is Whether They're Choosing You.
Potential customers are comparing your website, reviews, Google listing, competitors, and increasingly AI search results before they ever pick up the phone. We improve the entire experience so your business looks like the obvious choice.
More Visibility
→
More Trust
→
More Customers
01
DISCOVERABILITY
Get Found
Improve your visibility across Google, local search, and AI search.
02
CREDIBILITY
Build Trust
Modernize your website and surface the reviews, experience, and proof customers need to choose you.
03
CONVERSION
Aquire Customers
Remove friction and make it easier for visitors to call, request a quote, book, or buy.
Capabilities
We don’t build websites to win beauty pageants. We engineer digital experiences to win customers.
01
Conversion Optimization
We look at how people use your site to find out why they leave without buying. Then we test changes to win you real customers and sales, instead of just chasing empty clicks. We look at how people use your site to find exactly where you are losing buyers. Then, we fix those leaks to directly boost your revenue.
02
Digital Experience
Instead of confusing visitors with a cluttered website, we make your online store or page easy to navigate. When people easily find what they need, they feel confident choosing you over your competitors. We build conversion focused websites and customer journeys around clarity, intent and decision confidence.
03
Growth Intelligence
We look at your sales numbers and how people use your website to pinpoint exactly where you are losing customers and money. Instead of guessing why sales are down, the data might show that 80% of your website visitors leave right when they hit your delivery fee page. That is a growth constraint. We fix that first.
04
Website Management
We handle the technical building, coding, and day-to-day maintenance. Optimization: We constantly tweak the site so it loads faster and converts more visitors into leads.
Performance First Digital Marketing Agency
Many agencies focus entirely on aesthetics. While visual appeal builds initial credibility, a beautiful website that fails to convert is an expensive liability. True design is not decoration—it is strategy, clarity, and measurable growth.
We design strictly from a Conversion Rate Optimization (CRO) perspective. Every layout, button positioning, and line of copy we create is scientifically structured to eliminate friction, guide user behavior, and directly impact your bottom line. Success isn't measured by compliments; it is measured by revenue.
Our Framework
Clarity Over Clutter:
Eliminating visual noise so your core value proposition is instantly understood.
Frictionless Experiences:
Removing the digital roadblocks that cause users to abandon their journey.
Psychological Triggers:
Utilizing proven behavioral design to guide users toward your business goals.
Data-Backed Decisions:
Replacing creative guesswork with rigorous A/B testing and user analytics.
Most design processes start and end with what looks good. Our process starts and ends with your revenue metrics. We look at web traffic as capital; our job is to maximize the return on that capital. By blending psychology, user data, and conversion-focused design, we transform passive visitors into active buyers. We don't just build your online presence—we optimize your sales engine.
How Crack The Grade thinks
We don't start with design. We start with the problem.
Observe behavior before prescribing a solution.
We combine analytics, qualitative research, friction analysis and customer signals to understand where intent is being lost.
Measure the right thing, not just the easiest thing.
We connect experience changes to qualified conversion, acquisition efficiency and downstream business outcomes—not vanity metrics.
Turn evidence into prioritized opportunities.
Observed friction becomes testable hypotheses, ranked by expected impact, confidence and effort so the roadmap stays focused on leverage.
Design and test against a clear behavioral objective.
We build experiences to reduce friction, sharpen intent and improve decision confidence—then validate them through controlled experimentation whenever possible.
Scale what works. Kill what does not.
Winning changes are operationalized into the broader experience while the next layer of opportunity enters the roadmap.
About Crack The Grade
Senior digital optimization without the agency layers.
Crack The Grade is a Fort Lauderdale-based digital optimization consultancy specializing in conversion rate optimization, experimentation, digital experience and website performance.
The work connects strategy to implementation: diagnose the constraint, establish the right measurement, improve the experience, validate the change and scale what performs.
SENIOR-LED FROM STRATEGY THROUGH EXECUTION
Strategy, research, UX, experimentation and implementation stay connected instead of being handed from layer to layer.
Evidence before opinion
Business outcomes over vanity metrics
Clarity before complexity
Continuous improvement over one-off redesigns
Common questions
What companies usually want to know before we start.
What is conversion rate optimization?
Conversion rate optimization is the disciplined process of identifying friction in a digital journey, prioritizing opportunities, changing the experience and measuring whether those changes improve meaningful business outcomes.
Do you only optimize form conversion?
No. A higher form-submit rate can be a bad result if lead quality falls. We look at the full funnel—including qualified conversion, sales progression, acquisition efficiency and the downstream metrics that determine whether a change actually creates value.
Do we need enough traffic to run A/B tests?
Not every optimization program needs to begin with controlled testing. Traffic, conversion volume and business cycle determine the right validation method. When sample size is limited, research, analytics, usability evidence and sequential improvements can still produce a disciplined roadmap.
Can you redesign the website as well as optimize it?
Yes. The difference is that the redesign starts with customer intent, performance data and business objectives rather than aesthetics alone. The goal is a stronger experience that is also measurable.
What kinds of companies are the best fit?
Crack The Grade is best suited to SaaS, ecommerce and high-value service businesses that already have meaningful digital demand and want more of that demand to convert efficiently.
The Bottom Line
Form follows function, and function follows business goals. We trade abstract art for concrete results, ensuring your digital investment delivers real, scalable value.
Stop Losing Customers to a Broken Website.
We audit your site, find the leaks in your sales funnel, and fix them for you.
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