Website, SEO & Conversion Case Studies

Case Studies

Behind every result is a problem worth understanding.
These are the stories of how we solved them.

Case Study

The checkout had seven steps. That wasn’t the only problem.

The seven-step process became two steps. I removed the main navigation, unnecessary marketing copy, and distracting graphics.

Focus: Checkout redesign and conversion optimization

7 → 2Checkout steps

+26%Site-wide conversion rate

Key takeawayIt was that the entire checkout should help customers complete the decision they have already started making.

Read the Case Study

PRIOR CAREER WORK · DENTALPLANS.COM

Explore the work

More Case Studies

The problems were different. The goal was the same:
make the website work harder for the business.

Lead Quality

A booked demo was only part of the goal.

Demo-to-opportunity conversion increased by 28%.

PRIOR CAREER WORK · THRYV

Forms & Booking

Turning interest into a booked appointment.

Scheduled demos increased by 86%.

PRIOR CAREER WORK · THRYV

Search Visibility

Improving how customers found the store—and shopped.

Revenue increased by 104% year over year.

EARLIER CAREER EXPERIENCE · THEGROUTCLEANINGSTORE.COM

Landing Page Performance

One landing page. Approximately $3.3 million in 12 months.

Lead capture increased by 84%, while units sold increased by 25%. Over the following 12 months, the page generated approximately $3.3 million in revenue.

PRIOR CAREER WORK · DENTALPLANS.COM

Product Evaluation

Letting prospects explore the product.

Following the change, qualified leads increased by 14%.

PRIOR CAREER WORK · THRYV

Form Conversion

Keeping the product in view of the form.

In the test, the version with the blurred product preview increased marketing-qualified leads by 45% versus the control.

PRIOR CAREER WORK · THRYV

Mobile UX

Making mobile easier to buy from.

Mobile revenue increased by 39% across six properties.

PRIOR CAREER WORK · DENTALPLANS.COM

Local Search

I left in 2015. They’re still being found.

More than eleven years after I left, those businesses and properties are still appearing for relevant local repair searches.

PRIOR CAREER WORK · THINK VACUUMS / GATOR VACUUM

Founder Experience

I built a platform we couldn’t afford to rebuild.

We still closed the business. BeerAnyone reached 11,400 social followers.

FOUNDER EXPERIENCE · BEERANYONE.COM

Founder Experience

Give them a reason to say yes.

I also had to secure funding, earn access, sell advertising, manage a team, and get more than 30,000 copies of the finished publication into distribution across South Florida.

FOUNDER EXPERIENCE · THE BARCODE MAGAZINE