The problem
A form asks someone to share their contact information. The experience around it still needs to make clear what they are moving toward and why taking that step is worthwhile.
At Thryv, I worked on a layout that brought the software preview and the request for information into the same view.
What changed
I placed a focused, single-column lead form over a blurred preview of the software.
Instead of separating the form from the product, the software remained visible behind it. This created a gated preview: visitors could see what was waiting on the other side of the form without being distracted by the full interface.
The approach was designed to preserve context and create anticipation while someone considered providing their information.
The form was not the destination. The product remained the reason to complete it.
The result
In the test, the version with the blurred product preview increased marketing-qualified leads by 45% versus the control.
The control used the same lead-generation experience without the product background. V1 kept the software visible behind the form, creating a stronger visual connection between the information being requested and the product the visitor was evaluating.
Because the product preview was the primary difference between the two experiences, the test provides stronger evidence that keeping the product visually present contributed to the lift.
The test does not, however, isolate why the treatment worked. The result supports the design change itself, not any single proposed psychological mechanism.
Does your page make it clear why someone should complete the form?
Talk With Joseph
