“Our website looks outdated.”
DESIGN & CREDIBILITYWebsite Redesign Services
Website Redesign That Turns More Traffic Into Business.
We review what your current website does well, where it creates difficulty and what deserves to change. Then we redesign around clearer messaging, a better customer experience and easier ways to inquire.
Start with your current website and what you need it to do better.
FOR HIGH-VALUE BUSINESSES
ConstructionConstruction
HVACHVAC
Legal ServicesLegal Services
Yacht & MarineYacht Marine
Private Medical PracticesMedical Practices
RoofingRoofing
Home ServicesHome Services
Home RemodelingHome Remodel
Kitchen & Bath RemodelingKitchen & Bath
Custom Home BuildersCustom Homes
Impact Windows & DoorsImpact Windows
PlumbingPlumbing
Electrical ServicesElectrical
Pool Construction & RemodelingPool Construction
Landscaping & Outdoor LivingLandscaping
Water / Fire / Mold RestorationMold Restoration
Commercial Cleaning & RestorationCommercial Cleaning
Insurance AgenciesInsurance Agencies
Cosmetic DentistryCosmetic Dentistry
Implant DentistryImplant Dentistry
OrthodonticsOrthodontics
Med SpasMed Spas
Plastic SurgeryPlastic Surgery
Wealth Management & Financial AdvisoryWealth Management
Luxury Real EstateLuxury Realty
Signs Your Website Needs a Redesign
Your website shouldn’t cost you business.
Customers rarely explain why they leave a website. These concerns can help identify what is worth investigating.
“We get traffic, but not enough inquiries.”
LEAD CONVERSION“The website no longer reflects our business.”
BRAND POSITIONING“Customers can’t find what they need.”
NAVIGATION & UX“Our mobile website is frustrating.”
MOBILE EXPERIENCE“I know it needs work. I don’t know where to start.”
WEBSITE STRATEGY
Let’s talk about your website
Tell us what feels outdated, difficult or disconnected from the business today.
WEBSITE REDESIGNS
You’re already
getting attention.
Find the friction before rebuilding.
We look at how the site explains your services, earns confidence and helps customers contact you—so redesign decisions address the right problems.
Understand the problem
Identify where the current experience may be confusing or discouraging customers.
See What to Keep
Recognize useful content, pages and pathways worth preserving.
Set clear priorities
Decide what needs to change and what can wait.
Plan a better experience
Connect the redesign to clearer decisions and useful customer actions.
Your website can look fine
and still be costing you customers.
A website redesign should solve more than visual problems. It should improve how customers understand your business, navigate your services, trust what they see, and take the next step.
Visitors can’t quickly understand what you offer.
Important proof appears too late.
Mobile users struggle to take action.
Forms ask for too much.
Calls to action compete with each other.
Service pages fail to answer key questions.
If your website feels outdated, customers may have to work too hard to decide whether you’re the right choice. A better website starts by understanding what’s getting in the way. That’s where we come in.
Research: 67% of surveyed mobile users said they were more likely to buy from a mobile-friendly website.
THE RESEARCH
67%
of surveyed mobile users said they were more likely to buy from a mobile-friendly website.
A redesign should make your website easier to use—not just give it a different look.
Google / Sterling Research / SmithGeiger · 2012
About the research
Google commissioned Sterling Research and SmithGeiger to survey 1,088 U.S. adult smartphone internet users about their mobile website experiences.
What they found
Sixty-seven percent said visiting a mobile-friendly site made them more likely to purchase its products or services.
What the number means
This was reported purchase likelihood, not a measured conversion rate or a guaranteed result from redesigning a website.
Study details
What Users Want Most From Mobile Sites Today
Google / Sterling Research / SmithGeiger
Survey conducted July 2012
Published September 2012
Website Redesign
“I know the website isn’t working. I just don’t know why.”
01 / HOW WE FIX IT
We review the current experience and available evidence, agree what should change, then design and build the improvements within the approved scope.
02 / WHAT WE HANDLE
- Website review & available analytics
- Messaging & page structure
- UX & navigation
- Mobile experience
- Design & development
- Contact paths & tracking
03 / THE SOLUTION
A redesign based on what the business and its customers need—not change for its own sake.
Our Website Redesign Process
We don’t start with a redesign. We start with a diagnosis.
Messaging
Can customers quickly understand your services and the reason to choose you?
Hierarchy
Does the page make the most important information easy to see and understand?
Trust
Is relevant proof available when customers need it?
Behavior
What can available data tell us about hesitation and drop-off?
Conversion Paths
Can customers find and complete the next step?
Mobile Experience
Is the same decision easy on a phone?
Then we redesign around what we learn.
Experience Built on Results
Better websites should produce better business results.
Examples from Joseph’s previous optimization and digital-experience work.
+26%
Sitewide Conversion Rate
Result from a redesigned ecommerce purchase experience.
$3.3M
Revenue From a Single Landing Page
Approx. revenue from one optimized page over 12 months.
+39%
Mobile Revenue
Reported increase across six digital properties following mobile-experience improvements.
Different businesses have different problems.
The principle stays the same: redesign around evidence, customer behavior, and measurable opportunity.
Results from Joseph’s previous in-house and consulting work. Outcomes vary by business, market and implementation.
FAQS
Frequently asked questions about website redesign
Not always. The main issues may be messaging, navigation, mobile usability or a few contact paths. We review the current site before recommending a rebuild.
We consider your business goals, customer experience and available evidence: analytics, behavior, search visibility, messaging and contact paths. The recommendation should explain what needs attention and why.
A redesign can affect search visibility. Existing pages, content and search performance need to be considered in the plan, with changes handled carefully. The aim is to improve the site while protecting the value it already has—not to promise that rankings cannot change.
Yes. Messaging and design shape the same customer decision, so they should be developed together. The agreed scope defines which pages and copy need to change.
Timing depends on the site’s size, content, integrations and the extent of the changes. We define the work and timeline after reviewing what the project requires.
The project should define what is tracked after launch and what support is included. Ongoing optimization or maintenance should be agreed explicitly rather than assumed.
Depending on the site, it can include strategy, page structure, copy, design, development, mobile improvements and contact paths. The scope is based on what needs to change—not a requirement to replace everything.
Joseph leads the strategy and remains your main point of contact. Independent specialists contribute where your project needs additional expertise. Joseph coordinates and reviews their work, so you don’t have to manage separate providers.
Let’s help more of the right customers choose you.
Tell us what you want to improve or build. Joseph, CTG’s founder, will review what you share and follow up to talk through your options.
Talk With JosephNo obligation. No need to have it all figured out.