“We’ve outgrown our current website.”
WEBSITE STRATEGYWeb Design for Service Businesses
Website Design Built to Earn Trust and Generate Leads.
We plan, design and build websites for service businesses. From messaging and page structure to mobile design and contact paths, the work is built around helping the right customers understand your business and take the next step.
Talk About My New Website
Tell us what the new website needs to accomplish.
FOR HIGH-VALUE BUSINESSES
Custom Home BuildersCustom Homes
Home RemodelingHome Remodel
Legal ServicesLegal Services
Med SpasMed Spas
Cosmetic DentistryCosmetic Dentistry
Yacht & MarineYacht Marine
Home ServicesHome Services
ConstructionConstruction
Kitchen & Bath RemodelingKitchen & Bath
RoofingRoofing
Impact Windows & DoorsImpact Windows
HVACHVAC
PlumbingPlumbing
Electrical ServicesElectrical
Pool Construction & RemodelingPool Construction
Landscaping & Outdoor LivingLandscaping
Water / Fire / Mold RestorationMold Restoration
Commercial Cleaning & RestorationCommercial Cleaning
Insurance AgenciesInsurance Agencies
Private Medical PracticesMedical Practices
Implant DentistryImplant Dentistry
OrthodonticsOrthodontics
Plastic SurgeryPlastic Surgery
Wealth Management & Financial AdvisoryWealth Management
Luxury Real EstateLuxury Realty
Before You Build
A better website starts with better decisions.
Before choosing pages or a platform, get clear on what customers need to understand, why they should trust your business and how they will contact you.
“We need a website that actually generates leads.”
LEAD GENERATION“Customers don’t immediately understand what we do.”
MESSAGING & POSITIONING“Our website doesn’t reflect the quality of our business.”
BRAND CREDIBILITY“Our mobile website experience needs to be better.”
MOBILE EXPERIENCE“I want to build it right the first time.”
WEBSITE FOUNDATION
Let’s Talk About Your New Website
Tell us about your services, your customers and what the new site needs to do.
Web Design for Service Businesses
Your website should be one of your best salespeople.
Before a customer calls, books or asks for a quote, they're deciding whether your business feels like the right choice.
We design around that decision.
Clear positioning.
Make it obvious what you do and who it’s for.
Stronger trust.
Give customers confidence to choose you.
Less friction.
Remove barriers that stop people from acting.
Better paths to action.
Guide the right customers closer to contacting you.
Talk About My New Website
Every page should help the right customer understand, trust or contact your business.
How we build your website
From business goals to a website ready to work.
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Strategy
Clarify your services, customers, priorities and the job each page needs to do.
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Design
Develop the messaging, structure and visual experience around how customers make decisions.
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Build
Turn the approved direction into a responsive website with clear contact paths and website tracking.
Research: 46.1% of comments about website trustworthiness mentioned visual design in a Stanford study.
THE RESEARCH
46.1%
of comments about website trustworthiness mentioned visual design in a Stanford study.
Your website should make the quality of your business easier to see—not harder to believe.
Stanford University / Consumer WebWatch · 2002
About the research
Stanford’s Persuasive Technology Lab studied how 2,684 people evaluated website credibility. Participants compared websites drawn from 100 sites across ten categories.
What they found
Visual design appeared in 46.1% of the 2,440 comments analyzed—the most frequently mentioned category.
What the number means
The percentage describes comments about credibility. It does not mean 46.1% of visitors will convert, or that appearance alone establishes trust.
Study details
How Do People Evaluate a Web Site’s Credibility?
Stanford University / Consumer WebWatch
Published 2002
Relevant finding: Table 1
New Websites
“I know we need a better website. I just don’t know what it should say, how it should work, or who I need to hire.”
01 / HOW WE FIX IT
You bring knowledge of your business. We turn it into a clear site plan, messaging and design—then build the agreed experience.
02 / WHAT WE HANDLE
- Strategy & site structure
- Messaging & positioning
- UX & visual design
- Responsive mobile experience
- Website development & performance
- Calls, forms & conversion paths
03 / THE SOLUTION
Know what the website will include and how it should support your customers before development begins. The platform, content needs, timeline and support are agreed around the project.
The Foundation
What we build around
The plan connects what customers need to know with the pages and actions that support your business.
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Clear Positioning
Explain your services, who they help and why your business is worth considering.
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Trust
Use relevant experience, reviews and proof where customers need reassurance.
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Conversion
Make calling, inquiring or booking straightforward.
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Search
Give services and important business information a clear place in the site.
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Measurement
Define the customer actions you need to understand after launch.
Good design should support good business.
We choose the structure, copy and visual details for a reason: to improve understanding, confidence and the path to action.
Built on data. Not guesswork.
Make the decision easier.
Your website has seconds to show the right customer they’re in the right place.
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Am I in the
right place? -
Can this company
solve my problem? -
Do I trust them?
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What should I
do next?
We design around how customers understand, compare, trust, and decide.
FAQS
Questions about your new website
Yes. We can plan and build your first website around your services, customers and goals. You don’t need an existing website or a finished plan before getting in touch.
Start with your knowledge of the business: your services, customers and what makes you a good choice. We’ll review any existing branding, photos and content, then agree what you’ll provide and what CTG will create.
The number of pages, content requirements and features you need all affect cost and timing. We review those requirements with you before proposing the scope, price and timeline, so you can make an informed decision before work begins.
That depends on the platform and the updates you want to make. We discuss what you need to manage yourself before choosing the build approach, and agree any ongoing support separately.
Joseph leads the strategy and remains your main point of contact. Independent specialists contribute where your project needs additional expertise. Joseph coordinates and reviews their work, so you don’t have to manage separate providers.
Let’s help more of the right customers choose you.
Tell us what you want to improve or build. Joseph, CTG’s founder, will review what you share and follow up to talk through your options.
Talk With JosephNo obligation. No need to have it all figured out.